Home Stories

What does the word Home mean to you? That is the question I asked several dozen people in both San Francisco and Los Angeles recently. In the mortgage industry, all to often we get stuck in the nitty gritty of the transaction and achieving a goal of closing a loan on time. The house may be…

Doors Open @ The Courtyard

Lessons from Small Business Event Planning

Events are great. They’re where you get to interact and engage with your customers and community directly, meet new people, and create lasting relationships. In marketing terms they are also good for word of mouth, awareness, and brand equity. Plus, who doesn’t like a party? However, planning an event is a beast. Especially if you’re…

Lender Limits Maximum Mortgage Amounts in 2014

2014 Maximum Loan Limit Changes

[avatar user=”toddross” size=”100″ align=”left” link=”https://www.therossgroup.com/about-us” target=”_blank”] by Todd Ross, Loan Officer Mortgage loan limits in many California counties are being altered, pushed lower in some cases, effective January 1, 2014. Both FHA and conforming loans will be impacted by this change.  This will affect buyers who are relying on the ability to borrower higher loan amounts, and it will affect sellers who’s…