Lessons from Small Business Event Planning

Events are great. They’re where you get to interact and engage with your customers and community directly, meet new people, and create lasting relationships. In marketing terms they are also good for word of mouth, awareness, and brand equity. Plus, who doesn’t like a party? However, planning an event is a beast. Especially if you’re…

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3 Lessons from 3 Waffle Wednesdays

February 19, 2014 we celebrated our third Waffle Wednesday with over 55 people enjoying waffles we made to order, hot coffee, fresh juices and plenty of toppings. While we enjoy making and eating waffles, this quarterly event is about much more than that. Here are a few observations and lessons from Waffle Wednesday:  1. It’s…

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